Imaginal and emotional experiences in pleasure-oriented IT usage: A hedonic consumption perspective
نویسندگان
چکیده
Based on the marketing theory of hedonic consumption, this study examines the effects of six types of imaginal and emotional experiences on using pleasure-oriented IT. Associated hypotheses are tested using questionnaire responses from 443 online game players. The results provide strong support for the major hypotheses and indicate that the determinants of behavior may differ in using pleasure-oriented versus productivity-oriented IT. This paper contributes not only to the application of a marketing theory to IS research, but also to improved understanding of using pleasure-oriented IT and of why people use technologies that are not particularly useful from a productivity standpoint. 2013 Elsevier B.V. All rights reserved.
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ورودعنوان ژورنال:
- Information & Management
دوره 51 شماره
صفحات -
تاریخ انتشار 2014